Brand: Blendtec Blenders
Agency: Blendtec Blender Company US (in house)
Description: This series of videos features Tom Dickson, founder of ‘Blendtec’, the most recent sees Dickson attempting to blend an iPad. The video was, at one point, generating over 1 million YouTube views, not bad for what is generally considered to be a rather mundane kitchen appliance. Overall, Dickson’s series of videos have been viewed over 100 million times.