Shot from the point of view of fledgling football star, this video solidifies the fact that Nike make probably the best sportswear advertisements in the world. Directed by Guy 'Lock, Stock and One Smoking Popstar' Ritchie, the video charts the rise and rise of a regional footie player, who gets accepted to kick it with the big boys. Watch out at 1.28 – sometimes the rock 'n' roll lifestyle can be too much for one's tummy.