This video works for 3 reasons. 1) Audience participation. Jessica challenges 5 girls from the ibeatyou network to a staring competition. Nothing like a healthy bit of competition to get people interested. 2) The soundtrack, which is provided by LCD SoundSystem. 3) I do not know anyone who would not be happy for an excuse to stare at Jessica Alba for a few minutes without getting punched in the face. Or arrested.