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Discovered 05 Jan 2010
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Brand: Doritos
Agency: Joelle de Jesus
Year: 2010, Super Bowl
Description: Doritos ran their "Crash the Super Bowl" competition for the fourth time in 2010, drawing a crowd of budding copywriters and cinematographers. Six finalists were chosen from the 4000 entries, and three of them including this gem by Joelle de Jesus were aired during the 2010 Super Bowl. A huge, crowning achievement for the amateur director. As the only winning entry with an all black cast, this video reaches out to Latino and Afro-American communities Stateside.
Agency: Joelle de Jesus
Year: 2010, Super Bowl
Description: Doritos ran their "Crash the Super Bowl" competition for the fourth time in 2010, drawing a crowd of budding copywriters and cinematographers. Six finalists were chosen from the 4000 entries, and three of them including this gem by Joelle de Jesus were aired during the 2010 Super Bowl. A huge, crowning achievement for the amateur director. As the only winning entry with an all black cast, this video reaches out to Latino and Afro-American communities Stateside.
