Justin Timberlake stars in this 'Pepsi Stuff' Super Bowl XLII commercial. The ad is directed by Craig Gillespie (director of the feature film Lars and the Real Girl) and is created by BBDO NY. It plays on the idea of Timberlake’s 'Magnetic Attraction' and follows Justin as an invisible force drags him through city streets, subjects him to crotch-crunching agony, and drops him at the feet of a Pepsi-sipping girl. Timberlake follows in the footsteps of Britney Spears, Kanye West, Mariah Carey, Mary J. Blige, and P. Diddy, who have all performed for Pepsi in the past.