This chart is a collaboration between Unruly Media and the IABUK. It tracks branded video content that is produced or distributed in the UK and is based on the amount of times content has been shared on Facebook, Twitter, and in the blogosphere.
About the IAB
The Internet Advertising Bureau (IAB) is the UK trade association for
digital advertising, representing most of the UK's leading brands, media
owners and agencies. Given the rapidly evolving nature of the digital
landscape, the IAB works to ensure that marketers can maximise the
potential of digital media and mobile devices, helping members engage their
customers and build great brands. By disseminating knowledge and fostering
dialogue through research, policy guidance, training and events, the IAB
aims to be every marketer's authoritative and objective source for best
practices in internet advertising.
Marketing technology company Unruly is the leading global platform for social
video marketing and works with top brands and their agencies to predict the
emotional impact of their videos and get them watched, tracked and shared
across paid, owned and earned media. We use our proprietary
technology to turn target audiences
into engaged viewers and engaged viewers into
customers and advocates.
Our end-to-end solution cracks the code on social video sharing. Brands can
predict shareability with Unruly Labs, activate the Open Web with Unruly
Activate and prove social ROI with Unruly
Analytics, a cloud-based dashboard
providing real-time competitive benchmarks across 6 billion customizable
The Unruly Viral Video Chart has tracked 424 billion video views since 2006.
With an engaged audience of over a billion consumers, across the full range
of mobile, tablet and second screen devices, Unruly has delivered, tracked
and audited 3.85 billion video views across 3,500+ social video campaigns
for over 450 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile,
Microsoft, Warner Bros and adidas. We?ve worked with 60% of Interbrand?s
Top 100 Best Global Brands and our mission is to deliver the most awesome
social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs over 140 people
In 2012, Unruly secured a $25 million Series A investment led by Amadeus,
Van den Ende & Deitmers and Business Growth Fund - the largest ever for a
private company in the social video space. The company has won over 18
awards, including Best Content
Distribution Service at the Braves Awards; Digital Innovator of the Year
at the Sunday Times Hiscox Tech Track 100; International Management Team
of the Year at the BVCA Awards 2013 and #14 on the Deloitte Technology
Fast 500 EMEA. Unruly is also featured in Tech City?s Future Fifty.