This chart is a collaboration between Unruly Media and the IABUK. It tracks branded video content that is produced or distributed in the UK and is based on the amount of times content has been shared on Facebook, Twitter, and in the blogosphere.
About the IAB
The Internet Advertising Bureau (IAB) is the UK trade association for
digital advertising, representing most of the UK's leading brands, media
owners and agencies. Given the rapidly evolving nature of the digital
landscape, the IAB works to ensure that marketers can maximise the
potential of digital media and mobile devices, helping members engage their
customers and build great brands. By disseminating knowledge and fostering
dialogue through research, policy guidance, training and events, the IAB
aims to be every marketer's authoritative and objective source for best
practices in internet advertising.
Marketing technology company Unruly is the leading global platform for
social video advertising. With 3 out of every 4 video views now taking
place outside of YouTube, 83% of Ad Age 100 brands use Unruly's proprietary
technology to reach and engage super-sharers across the Open Web. We've
delivered 4.69 billion views across 9,200+ campaigns to a global audience
of 1.27 billion monthly unique users. Our super power is our predictive tech
and unique data. Our secret weapon is passionate people on
a mission to #DeliverWow.
Founded in 2006, Unruly employs 160 people across 13 offices in 10
countries, with regional HQs in London, New York and Singapore. As a
high-growth company, we are always seeking awesome new Unrulies to join our
international teams. As well as a number of accolades recognizing our
technical innovation and product excellence (Digiday, Sunday Times,
Braves), the company has won 'Best Companies to Work For' (Sunday Times),
'Best Digital Ad Ops Team' (AOP) and has been named as the UK's #2 Fastest
Growing Tech Company (Deloitte).
Powered by a unique data set comprising 521 billion video views and
analyzing 24 million shares per day, Unruly's technology enables
advertisers to algorithmically predict content shareability and
programmatically target super-sharers across In-Page, In-Feed and In-Stream
ad formats, with guaranteed viewability, shareability and brand safety
across desktop, tablet and mobile devices.