This chart is a collaboration between Unruly Media and MediaCom. It ranks the most popular ads from the official sponsors of the 2012 Olympics, based on the number of times they have been shared on Facebook, Twitter and the blogosphere.
Mediacom handles the media planning and buying for some of the world's smartest advertisers.
Supported by keen consumer insight, analysis and experience, we are part of the largest media buying network in the world.
With a pedigree in TV, print, outdoor and direct, MediaCom has pioneered return on investment in new media too. So, whether utilising search, social networking or any other digital channel, we provide the same insight and accountability that has come to be expected as part of the MediaCom service.
The MediaCom network comprises 4,600 people working in 116 offices in 89 countries. We are proud to call some of the world's most successful brands as clients, including P&G, Coca-Cola and the Volkswagen Group.
Marketing technology company Unruly is the leading global platform for social
video marketing and works with top brands and their agencies to predict the
emotional impact of their videos and get them watched, tracked and shared
across paid, owned and earned media. We use our proprietary
technology to turn target audiences
into engaged viewers and engaged viewers into
customers and advocates.
Our end-to-end solution cracks the code on social video sharing. Brands can
predict shareability with Unruly Labs, activate the Open Web with Unruly
Activate and prove social ROI with Unruly
Analytics, a cloud-based dashboard
providing real-time competitive benchmarks across 6 billion customizable
The Unruly Viral Video Chart has tracked 424 billion video views since 2006.
With an engaged audience of over a billion consumers, across the full range
of mobile, tablet and second screen devices, Unruly has delivered, tracked
and audited 3.85 billion video views across 3,500+ social video campaigns
for over 450 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile,
Microsoft, Warner Bros and adidas. We?ve worked with 60% of Interbrand?s
Top 100 Best Global Brands and our mission is to deliver the most awesome
social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs over 140 people
In 2012, Unruly secured a $25 million Series A investment led by Amadeus,
Van den Ende & Deitmers and Business Growth Fund - the largest ever for a
private company in the social video space. The company has won over 18
awards, including Best Content
Distribution Service at the Braves Awards; Digital Innovator of the Year
at the Sunday Times Hiscox Tech Track 100; International Management Team
of the Year at the BVCA Awards 2013 and #14 on the Deloitte Technology
Fast 500 EMEA. Unruly is also featured in Tech City?s Future Fifty.