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Das LEAD Digital Ads Chart ist eine Kooperation der LEAD Digital und
Unruly. Dieses Chart bildet ab, wie die Werbevideos der größten und
einflussreichsten Marken im Online-Bereich im Social Web von Usern geteilt
Marketing technology company Unruly is the leading global platform for
social video marketing and works with top brands and their agencies to get
their videos watched, tracked and shared across the Open Web. Our
programmatic video platform reaches and engages the half of the global
Internet population who are watching and sharing videos outside of YouTube.
Unruly's end-to-end solution cracks the code on social video sharing.
Advertisers can accurately and algorithmically predict earned media with
Unruly ShareRank. They can engage 1.17 billion people (comScore Feb 2014)
across the Open Web with Unruly Activate, the world's biggest and most
sophisticated social video distribution platform. And prove ROI with Unruly
Analytics, a cloud-based dashboard providing real-time competitive
benchmarks across 6 billion customizable data points.
The product set is powered by the Unruly Viral Video Chart, a unique data
set covering 430 billion video views and tracking 24 million shares per
day. Engaging audiences across the full range of mobile, tablet and second
screen devices, Unruly Activate has delivered, tracked and audited 4.27
billion video views across 3,600+ social video campaigns for over 650
brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner
Bros and adidas. We?ve worked with 65% of Ad Age Global 100 brands and our
mission is to deliver the most awesome social video advertising campaigns
on the planet.
Founded in 2006, Unruly has 12 offices and employs 150 people globally. In
2012, Unruly secured a $25 million Series A investment led by Amadeus, Van
den Ende & Deitmers and Business Growth Fund. The company has won 26
awards, including 'Best Content Distribution Platform' at the Braves
Awards; 'Digital Innovator of the Year' at the Sunday Times Hiscox Tech
Track 100; 'International Management Team of the Year' at the BVCA Awards
2013 and #14 on the Deloitte Technology Fast 500 EMEA. Unruly has been
selected by Tech City as a Future Fifty Company.