As we head into this year's European Championships there is little-to-no hope amongst the England fans that their team have a chance of progressing from the group stages, let alone win the tournament. However, there will always be that shred of hope at the back of every England fan's mind that “just maybe... what if?” The poem itself calls upon all those character traits that the English like to think they possess; level-headedness, (bridled) optimism and a sense of fair-play.
Absolute Radio will broadcasting live commentary to the nation from UEFA EURO 2012 this summer with brand new radio rights to 10 matches including England and the Republic of Ireland's group matches from the group stage phase and knock out phases of the tournament.
Fans can tune in across Absolute Radio which includes commentary on FM in a UK radio first, plus our very own Arsenal legend and former England International Ian Wright will take to the airwaves from 5pm with a daily show throughout the tournament.
Match Commentary from Jim and analysis from Wrighty and the team will be available on 105.8FM in London and the South East as well as 1215AM nationwide, on digital radio, online, mobile and digital TV ensuring that fans don't miss a minute of the action.
About this chart
This chart is a collaboration between Unruly Media and Absolute Radio. It ranks the most popular ads created specifically for the 2012 European Championships, based on the number of times they have been shared on Facebook, Twitter and the blogosphere.
Unruly is a video technology company that works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Brands use our social analytics dashboard to benchmark their content, outsmart the competition and demonstrate superior ROI.
In a nutshell, brands use Unruly to join the dots on Facebook, YouTube and the social web. The Unruly Viral Video Chart has tracked 329 billion video streams since 2006. With an engaged audience of 978 million consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 2.8 billion video views across 2,500+ social video campaigns for over 400 brands including Coca-Cola, T-Mobile, Volkswagen, Microsoft, Warner Brothers and adidas. We’ve worked with 60% of Interbrand’s Top 100 Best Global Brands and our mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 11 offices and employs over 125 people globally. In 2012, Unruly secured a $25 million Series A investment - the largest ever for a private company in the social video space. The company has won over 15 awards including Best Content Distribution Service at the Braves Awards; Digital Innovator of the Year at the Sunday Times Hiscox Tech Track 100 and #14 on the Deloitte Technology Fast 500 EMEA 2012. To find out more visit www.unrulymedia.com